Jelenew: Revolutionizing Women's Cycling with Style and Aerodynamics

Introducing Jelenew's Innovative Short Sleeve Jersey for Female Cyclists

In the world of cycling, performance meets elegance with Jelenew's latest creation—a short sleeve jersey that redefines the standards for women's cycling apparel. This design, a fusion of aerodynamics and style, caters to the discerning female cyclist who values both form and function.

Originating from a deep understanding of aerodynamics, Jelenew's short sleeve jersey is a testament to the brand's commitment to innovation. The design team at Jelenew Incorporated has meticulously crafted a garment that not only reduces drag but also enhances the cycling experience for women. The technical fabric, with its unique striped texture, works to redirect airflow and create air channels, significantly minimizing resistance and physical exertion for the rider.

What sets this jersey apart is its dual focus on performance and aesthetics. Jelenew has successfully balanced these elements by incorporating advanced customization techniques that cater to female-specific physiology. The result is a jersey that offers an unparalleled fit, comfort, and a sleek design that does not compromise on functionality. The ergonomic 4D tailored fit ensures that every curve is accounted for, providing a second-skin feel that allows for free movement and optimal performance.

The realization of this jersey is grounded in cutting-edge technology and sustainable practices. Constructed from a blend of nylon and polyurethane fiber, the fabric boasts a lightweight yet durable quality. The use of COATS sewing thread, known for its biodegradability, underscores Jelenew's dedication to environmental responsibility. The pro fit cutting technology further refines the jersey's shape, ensuring each stitch contributes to the overall aerodynamic profile.

On the practical front, the jersey's design is not just about visual appeal; it's about enhancing the cycling experience. The ultralight fabric, weighing a mere 115g per square meter, ensures that the jersey remains agile without sacrificing durability. Its breathability is a boon for cyclists, aiding in moisture management and keeping the rider dry and comfortable throughout their journey. Strategic compression zones offer support to muscle groups, reducing fatigue and aiding in recovery post-exercise.

The design journey of this jersey began in the fashion-forward city of Paris, France, and culminated in its market introduction in August 2023. The project is a reflection of Jelenew's research into the growing trend of cycling among women and their unique apparel needs. By addressing the desire for jerseys that are both functional and fashionable, Jelenew has set a new benchmark in the cycling industry.

Jelenew's short sleeve jersey is more than just a piece of sportswear; it's a statement of empowerment for female cyclists. It challenges the status quo and offers a fresh perspective on what cycling apparel can be. The jersey's recognition with the Silver A' Design Award in 2024 is a testament to its exceptional design and the positive impact it has on the sport. It stands as a symbol of innovation, inspiring women to embrace the joy of cycling with confidence and style.


Project Details and Credits

Project Designers: Jelenew Incorporated
Image Credits: Jelenew Incorporated
Project Team Members: Jelenew Incorporated
Project Name: Jelenew Mercuria
Project Client: Jelenew Incorporated


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